...iPhone benefit AT&T nearly as much as it benefitted Apple? When taking a look at stock quotes around the time the AT&T / Apple iPhone announcements were made... I can see Apple's stock price increasing.. but I can't really see AT&T's stock value increasing... am I missing something? Why did AT&T not benefit from the exclusivity deal. I'm sure many customers switched over to AT&T in order to have iPhone service... Was the whole "iPhone unlocking issue" a major factor in AT&T not profitting much? Maybe I am missing something.. but it seems like signing a contract with Steve Jobs basically means shafting yourself by playing basketball with Michael Jordan.