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What is Blue Ray (Sony)?
It's a step up from DVD and Sony is going to use it for their Playstation 3. It's going to compete with HD-DVD.
Blu-ray Discs are the next generation of DVDs that can hold up to 27GB of disc-data. For more info-http://electronics.howstuffworks.com/blu-ray1.htm

electronics.howstuffworks.com
Blue Ray is a technology developed by Sony that uses an extremely thin laser so that more information can be stored on a disc. You can store up to fifty gigabytes on a disc, although smaller sizes will be available. This technology should be coming to the states near the end of the year.
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